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Moon Festival peril: Tough economy, focus on restoration project may cause annual event to be canceled

After 30 years, Hanford's Moon Festival organizers may have to scrap the entire event this year.

"We don't know" whether there will be a festival this year, said Arianne Wing, president of the Taoist Temple Preservation Society. With dwindling sponsorship interests amid the economic downturn, the organization is facing tough choices, she said.

The popular annual event, which features a lion dance and a Taiko drum performance, is the major fundraiser for the society, which preserves the integrity of Hanford's Chinatown and legacy of Chinese immigrants who settled in the area before Hanford was a town.

The Moon Festival -- a Chinese celebration held to give thanks for the bounty of the earth -- is celebrated here on the first Saturday of October as a way to introduce the community to the Chinese culture that has shaped the history of the town. It was held each year for the last 29 years.

Wing this week said the society has no choice but to put the beloved annual event on hiatus, unless someone would come forward again to underwrite the festivities.

The society faced a similar situation two years ago, but Mackey & Mackey Insurance Agency stepped in at the time to save the event.

But the company is backing out after three years of underwriting the community event.

In this current economy, Wing doesn't expect the same miracle to happen this year.

"Everybody's hurting financially. All nonprofits know that. Their funds are down; grants have dried up," Wing said. "My dilemma this year is, do we keep soliciting (sponsors) trying to get the Moon Festival going or do we go back to our original (mission) of preserving Chinatown buildings."

The upkeep, maintenance and restoration of buildings in themselves are an expensive endeavor.

The historic China Alley -- bordered by Seventh, Green, White streets -- is home to rows of vintage 19th-century buildings, including the 130-plus-year-old Taoist temple and the famed Imperial Dynasty restaurant, which is temporarily closed.

The temple and the museum and the gift shop downstairs are still open on the first Saturday of each month.

Most recently, the society has been working on the restoration of the L.T Sue building across the alley from the temple, where the popular Chinese herbalist ran his shop in the early 1900s -- a significant figure that drew many Chinese and non-Chinese to Hanford's China Alley.

The building was donated by the same family who owned and ran the Imperial Dynasty restaurant for 120-plus years so it can be restored and become part of the museum.

"This building is going to take a lot of resources and funding to restore. We'd like to have the Moon Festival to offer to the public; it's always a fun and well-received event. We have fun doing it as well," Wing said. "But if we're fundraising to restore and preserve buildings, it's hard to take it out of our coffers to put on an event that we end up spending more money [on] than what we're making."

Traditionally, the moon festival coincides with the Renaissance Faire at the downtown Civic Park, making it the weekend a big draw for Hanford.

Meanwhile, Hanford's tourism promoters say it's too early to give up completely.

"I would hope that we don't give up continuing the search so the community may find several donors who could help," said Dave Jones, director of the Hanford Conference and Visitor Agency. "It would be a shame not to have the festival. It's an important part of the community."

Jones said he would sit down with the society and brainstorm "one more time" to come up with ideas to raise funds.

To put on the Moon Festival, the society would need at least $4,000, Wing said.

The reporter can be reached at 583-2429.

(March 13, 2009)

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The following are comments from the readers. In no way do they represent the views of the Hanford Sentinel

Watchdog Fred wrote on Mar 13, 2009 3:24 PM:

" We are talking about an event that is seven months away and it sounds as if it has been given up. If you raised $150 per week you could still present the Moon Festival, aren't there enough register counters to place canisters on to ask for donations to continue this event. Those who hold China Town sacred and who have made good livings off it's tradition should be the first to donate to this cause. Is this the end result of bringiin Huell to town to film and advertise this attraction in Hanford? We would have been better off to donate the money spent to it and not advertise it. I said at the time we would not benefit in return visits by tourist for the cash outlay and evidently that rings true now. Hanford is not a tourist site it is a friendly little community of nice people. In less than a year we had our carousel go down, now no moon festival, about the only thing left is Superior Dairy announcing it has to close it's doors. Come on off our rears and put it in gears. "

Will wrote on Mar 20, 2009 12:15 PM:

" "City officials are seeking public comment on how to use the federal community development money for the coming year."

I vote for spending some of this money on the LT Sue Herb Building. If this building deteriorates beyond repair, it will be another nail in the East Seventh St. coffin. "

Alan G wrote on Mar 20, 2009 4:16 PM:

" Given the current economy, it's understandable if the moon Festival has to go on hiatus for a year or two. I watched a story on the news the other night about parades and celebrations being much smaller right now. Being 7 months out, perhaps there is still hope and the publication of this story is well timed.

When Mackey and Mackey stepped in last year, I thought to myself "that's a company I would do business with" because they are involved in their community. When/if my family ever returned to the area, I certainly would.

Fred, I'm not convinced it's an "I told you so" moment. I don't see a causal connection between Huell's visit and the collapse of the economy.

Good luck to the Moon Festival organizers and thanks for all you do in maintaining and restoring the alley and it's contribution to local history. "

Watchdog Fred wrote on Mar 20, 2009 8:12 PM:

" To: Alan G wrote on Mar 20, 2009 6:16 PM:

Sometimes I think the only thing you know is you want to remain an absentee commentator. I am not the only one who thought the money spent on Huell was money down the cracks in the streets of Hanford Alan.
I understand you being of a like mind you want to jump to his rescue since you share the trade, but I take your comments with that in mind.
You do however offer some good commentary from time to time but I hardly think this project should be sold down the river quite so quickly. Perhaps on a reduced scale for a period of a couple of years while we recover, but once you don't do something it is difficult to start anew and do it again. I find it hard to believe a group like Groswold couldn't throw a few grand in that direction to make it happen. It's called paying back to the community. "

Watchdog Fred wrote on Mar 21, 2009 2:50 PM:

" Sorry should have been Griswold. "

maskman wrote on Mar 21, 2009 5:28 PM:

" I would be willing to make a donation to the preserving the Hanford Chinatown or supporting the Chinese New Year festivities. Lot of history there! I know the Wing family did a lot to help the immigrant Chinese families who came to this area.

How about an email address /contact number where we can send donations. "

Traffic wrote on Mar 21, 2009 6:05 PM:

" I'm glad Huell came to town, especially since it was on his own dime, paid for by his own production company. I'm sure the visitor agency had to shell out a few bucks but it has been a great return for their small investment. "

Watchdog Fred wrote on Mar 23, 2009 3:42 PM:

" To: Traffic wrote on Mar 21, 2009 8:05 PM:

Small investment, have you ever looked at the entire budget for the Vistior Agency? Come come surely you recognize Huell doesn't do anything for free, that isn't what all these videos are about? He may have made the video at a reduced cost but what share of those proceeds do you think are returned to the city of Hanford and it's taxpayers. Reality television you have to love it, a simple celebrity instead of a full cast and all the backdrop and extra's supplied free of charge. Where else can anyone make a video on the cheap and become a hero at the same time? Sometimes you have to look beyond the popularity, glitz and glamour and remove yourself from the star-struck category, to see the big picture.
Huell doesn't do any project he can't make enough to pay all his costs and a comfortable living on, it's how he earns his lettuce folks. I don't hold it agaiinst him, just wish he were a little more honest about it. People complain about Rush Limbaugh but they don't see the true Huell. "

Will wrote on Mar 24, 2009 11:10 PM:

" The videos cost $5.00 each wholesale and retail for $10.00. Hundreds have been sold locally. The visitor agency did not pay Huell to come, Valley public television did. KVPT did not charge the visitor agency either. "

Alan G wrote on Mar 25, 2009 11:15 AM:

" I think WDF takes issue with the $60 in gas money to operate the fire truck. "

Watchdog Fred wrote on Mar 25, 2009 2:58 PM:

" To: Will wrote on Mar 25, 2009 1:10 AM:

" The videos cost $5.00 each wholesale and retail for $10.00. Hundreds have been sold locally. The visitor agency did not pay Huell to come, Valley public television did. KVPT did not charge the visitor agency either. "

Then why are they advertised on television for $19.95 plus shipping and handling?

Secondly, the point being made is Huell was paid for his services, this is not something he travels around doing for nothing it's how he makes his living Will.

Thirdly, KVPT gets it's money through donations of people in the valley is that not the same as if paid by the visitor's bureau only on a larger scale of donors? Which means people in Fresno, Visalia and other cities help pay for this is even of deeper concern.

Fourth, you didn't discredit a thing I said, all you did is indicate a different source for the tax payer's money to come from. Kettle or Pot it is still black as the scholar likes to infer.

Fifth, how much money went into the city coffers as a result of this visit? "

Will wrote on Mar 25, 2009 10:18 PM:

" I'm glad that Huell promoted downtown Hanford and the Taoist Temple. The Taoist Temple Preservation Society is the group that puts on the Moon Festival and is the group that is trying to save the LT Sue building.

Isn't it great that that retailers on TV can charge 20 bucks for the Howser video that only costs them 5. I've been told that a downtown merchant sold 50 of them for five bucks a pop, that is at cost. Sounds a lot like R&N charging 25 cents for a party pak soda back in the day.

It is great that Alan an Fred both like downtown and China Alley. Thanks Alan for contributing to this blog even though you live out of town. Thanks Fred for offering to put out donation cans to help save the Moon Festival.

Free enterprise is wonderful. So is the Super Wal Mart, as well as the old empty regular one. I'm sure someday it will filled again.

Hopefully someday all of can come together and reminisce about this period of Hanford's history. "

Watchdog Fred wrote on Mar 26, 2009 1:42 AM:

" To: Alan G wrote on Mar 25, 2009 1:15 PM:

What I take issue with is trying to pull the wool over the eyes of the paying public Alan G. Don't profess how free something is when everyone with a first grade math skill that can add two and two can figure out nothing in the entertainment field is ever free including Huell's visit. I would be willing to bet you could have had a concert in the park and brought more benefit and dollars to the city coffers. Why not have a concert in the park on the footsteps of our wonderful civic auditorium to raise funds, it would be spectacular as a backdrop, can you imagine the pics with the doors open and the lights all on. Evidently the city has decided the Melco dances make a profit, they keep sponsoring them. I just find it ironic that one of the more popular venues is disappearing off the road map after Huell does his thing to preserve such landmarks. How about a concert in the park with the proceeds going to restore and keep this old piece of our history? "

Alan G wrote on Mar 26, 2009 2:13 PM:

" Gadfly Fred, give it up already, you're going to get your blood pressure all worked up over $60 worth of gas. Huell is in the business of documenting small California towns and their histories and broadcasting it on PBS. This is how he makes a living and thank goodness for guys like Huell who have a passion to do this kind of work. Most documentarians I know, and I know a few, are truly passionate about what they do and most lose money. If he can make a living, more power to him.

I don't know why you keep getting stuck on the "FREE" word. Nothing in life is free, including the RC Cola or the milk you so passionately delivered.

Now get back out on your front porch and yell at the neighborhood whippersnappersfor stepping on your lawn. "

Watchdog Fred wrote on Mar 26, 2009 10:02 PM:

" To; Alan G wrote on Mar 26, 2009 4:13 PM:
Then I presume as a Director or whatever you call yourself you agree it is alright to have false pretences included in your gig? Then that would explain a lot of your comments from past blogs. People in the industry think that because they do something of public interest they are untouchable and I am here to tell you, there is still truth in lending and selling products in this country. Amen!!!! That is all I've tried to point out I take pride in the fact that most of what I sold to the general public had some nutritional value can you say your viewing audience receives any body building agents from viewing what you do? I dare say not Mr. Film Man. "

Watchdog Fred wrote on Mar 26, 2009 10:08 PM:

" To; Alan G wrote on Mar 26, 2009 4:13 PM:
Once again another dislocated Hanfordite has his say and tries to attack me because they can't say what I say is wrong. Other than the 1,000 people who were mostly local to begin with didn't add to our economy by gross dollars rang up on the cash registers in town and it certainly hasn't brought a steady flow of tourists to spend their cash to this town either, so the benefit is eveyone gets a keepsake for the price of the video.
No thanks, I'll travel round make my own and have my memories at my own expense and see things I truly think make Hanford the qaint little community it is. You and others keep trying to force feed us a bunch of larger town crap that doesn't fit. You can't put round pegs in a square hole, but keep trying, watching is good for laughs at least. But we are so backward that we think a full blown scholarship offered by one individual or group is the only way to have a Moon Festival. (Continued). "

Watchdog Fred wrote on Mar 26, 2009 10:13 PM:

" To; Alan G wrote on Mar 26, 2009 4:13 PM:
(Continued) I offer suggestions and all you want to do is make cracks about what I did for a living. I have news for you if it weren't for the Direct Sales Delivery people in this world your stores would be lacking lots, and lots of products to sell. So before you put us down Alan G. just try following one of them around for a day or go be a gopher and see what real work is like. Every case of those returnable bottles I delivered was 65#'s from top of the truck to handtruck and the stores didn't come get them off the truck. When I did it we didn't have no electric pallet jack to deliver with we had our hands, arms, backs and handtrucks and the rest was physical labor. You go unload four or five hundred cases of fulls and two or three hundred empties a day and see what you have to say then Allen G. Those stacks of milk we delivered weigh 300+#'s. You want to arm wrestle? "

Watchdog Fred wrote on Mar 27, 2009 2:16 PM:

" To: Alan G wrote on Mar 26, 2009 4:13 PM:

I am calm Alan, it's just I don't like people trying to sell us a bill of goods on all this hoop la. Sometimes honesty is truly the best policy, you seem upset that I was right in predicting the continued success of Hanford as a tourist stop. This valley is dotted with interesting points of interest and little towns with main streets and history. Probably the best example of that is Visalia, but Tulare also has a lot of history. I served under the Admiral that Tulare's park is now named for who's son was a pilot shot down over Vietnam and killed in action. Don't you know it took a strong personality to dispatch orders to his own son to report to the war zone and fly sorties over Vietnam. But as Chief of Naval Operations and overseeing Bupers that is exactly what had to be done. Admiral Zumwalt was one of the most respected Chief's of Naval Operation in our history for the changes he brought to the navy. Tell the truth and no lies are possible. "




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