When it comes to fighting the HIV/AIDS epidemic in the United States, there is an alarming complacency among Americans. Perhaps it's the success of antiretroviral drug treatments. In the eyes of many, those drugs have transformed the disease from one with no cure to a manageable ailment.

Or maybe it's the view that AIDS is more of a worry in Africa or Southeast Asia. But it's not just happening "over there." And the Obama administration took a first step last week to remind people that it's happening right here, right now.

"Act Against AIDS" is a five-year endeavor announced last week with the mission to snap us out of our somnolence as the epidemic rages around us. The $45 million effort by the Centers for Disease Control and Prevention and the Department of Health and Human Services will highlight the fact that every 91/2 minutes, someone in the United States becomes infected with the human immunodeficiency virus, which causes AIDS.

A multimedia ad campaign will direct people to the Web site www.nineandahalfminutes.org, which is a portal to a wealth of information on the epidemic, how people can protect themselves and their partners, and where they can seek testing and treatment.

The initial targets of this focus are African Americans. According to the CDC, while blacks make up just 12 percent of the population, they account for "roughly half" of all new HIV infections and AIDS deaths. The agency reports that the disease is the No. 1 killer of black women age 25 to 34 and the second-leading cause of death among black men age 35 to 44. Those frightening statistics are part of a troubling larger story of AIDS in America. Last year, the CDC estimated that 56,300 people became infected with HIV in 2006. The previous estimate was 40,000.

The agency defines the epidemic as "generalized and severe" when HIV/AIDS affects 1 percent of the overall population. Last month, the District of Columbia's HIV/AIDS Administration announced that 3 percent of the city's population has HIV/AIDS.

We applaud the administration for bringing together 14 African American civic organizations to help highlight the importance of testing and treatment among their memberships.

But more needs to be done. Many, most notably Robert C. Gallo, one of the scientists who uncovered HIV as the cause of AIDS, have called for a domestic version of the President's Emergency Plan for AIDS Relief, which has been successful in sub-Saharan Africa.

President Obama has charged Jeffrey S. Crowley, his director of the Office of National AIDS Policy, to craft a national AIDS strategy over the next year with three goals: lowering the rate of HIV infections, increasing the number of people in care and reducing disparities in care.

For the sake of the nation, we hope the administration maintains its focus on this domestic challenge.

This editorial appeared in The Washington Post.

(April 14, 2009)